Аннотация

Social Engineering: The Art of Human Hacking From elicitation, pretexting, influence and manipulation all aspects of social engineering are picked apart, discussed and explained by using real world examples, personal experience and the science behind them to unraveled the mystery in social engineering. Examines social engineering, the science of influencing a target to perform a desired task or divulge information Arms you with invaluable information about the many methods of trickery that hackers use in order to gather information with the intent of executing identity theft, fraud, or gaining computer system access Reveals vital steps for preventing social engineering threats Unmasking the Social Engineer: The Human Element of Security Focuses on combining the science of understanding non-verbal communications with the knowledge of how social engineers, scam artists and con men use these skills to build feelings of trust and rapport in their targets. The author helps readers understand how to identify and detect social engineers and scammers by analyzing their non-verbal behavior. Unmasking the Social Engineer shows how attacks work, explains nonverbal communications, and demonstrates with visuals the connection of non-verbal behavior to social engineering and scamming. Clearly combines both the practical and technical aspects of social engineering security Reveals the various dirty tricks that scammers use Pinpoints what to look for on the nonverbal side to detect the social engineer

Аннотация

A guide to how your money is managed, with foreword by Nobel laureate Robert Shiller The Fund Industry offers a comprehensive look at mutual funds and the investment management industry, for fund investors, those working in the fund industry, service providers to the industry and students of financial institutions or capital markets. Industry experts Robert Pozen and Theresa Hamacher take readers on a tour of the business of asset management. Readers will learn how to research a fund and assess whether it's right for them; then they'll go behind the scenes to see how funds are invested, sold and regulated. This updated edition expands coverage of the segments of the industry where growth is hottest, including hedge funds, liquid alternatives, ETFs and target date funds—and adds an introduction to derivatives. Mutual funds are a key component of financial planning for 96 million Americans. Nearly a quarter of U.S. household savings are invested in funds, which give individual investors affordable access to professional management. This book provides a detailed look at how firms in the industry: Invest those savings in stocks and bonds Evaluate the risks and returns of funds Distribute funds directly to consumers or through financial advisors or retirement plans Handle the complex operational and regulatory requirements of mutual funds Vote proxies at the annual meetings of public companies Expand their operations across borders Along the way, the authors describe the latest trends and discuss the biggest controversies—all in straightforward and engaging prose. The Fund Industry is the essential guide to navigating the mutual fund industry.

Аннотация

Learn how to make money wholesaling real estate without having to swing a hammer or deal with tenants. Wholesaling is one of the best ways to get started making money in the world of real estate investing. Think of it as the day trading of real estate except it is simpler and has less risk if you learn how the process works. In fact when you learn how to do it the right way, you can minimize your risk substantially. The Real Estate Wholesaling Bible teaches what you need to know to profit from real estate wholesaling without needing a lot of capital or previous experience. This rapidly expanding business is relatively simple, profitable, and perfect for today's real estate market. Plus it's an ideal system for making money even in the toughest real estate markets. All you will need to get started is a computer, an Internet connection, this audiobook, some passion, and a lot of curiosity. • Teaches the mechanics of how to wholesale real estate, including exactly how to find, analyze, finance, and sell wholesale deals like clockwork • Explains how actually to build a business and develop systems that are not dependent on you as the business owner • Shows how to develop a turnkey, systems-dependent business that serves as a vehicle for all the people it touches: the owners, the employees, and the community Many real estate investors' ideas of success focus squarely on profitability. Author Than Merrill believes success happens when your real estate investment business is not only profitable but also gives you the time to enjoy your life and fulfill your passions and dreams.

Аннотация

Your guide to capturing that perfect shot The Nikon D7500 has created a buzz in the photography community, gaining recognition for its appealing combination of high-end features and compact size. If you’re upgrading your existing dSLR or even purchasing your very first camera, Nikon D7500 For Dummies will help you feel like a pro in no time. This book highlights the importance of understanding all of the basic features of your new camera, before diving into insights about how to take top-notch photos. You’ll learn about when and how to use flash, understand exposure, and control focus and depth of field. There is also information on taking expert action, close-up, and landscape shots, and how to access and download those photo files. Photography is a great way to capture lifelong memories, and this book makes it easy to get started. Learn photography terminology Shoot, view, and trim movies Master color controls Discover ways to customize your camera Don’t just settle for auto mode; take advantage of all the D7500’s amazing features with the help of Nikon D7500 For Dummies!

Аннотация

Meet the world's top ethical hackers and explore the tools of the trade Hacking the Hacker takes you inside the world of cybersecurity to show you what goes on behind the scenes, and introduces you to the men and women on the front lines of this technological arms race. Twenty-six of the world's top white hat hackers, security researchers, writers, and leaders, describe what they do and why, with each profile preceded by a no-experience-necessary explanation of the relevant technology. Dorothy Denning discusses advanced persistent threats, Martin Hellman describes how he helped invent public key encryption, Bill Cheswick talks about firewalls, Dr. Charlie Miller talks about hacking cars, and other cybersecurity experts from around the world detail the threats, their defenses, and the tools and techniques they use to thwart the most advanced criminals history has ever seen. Light on jargon and heavy on intrigue, this book is designed to be an introduction to the field; final chapters include a guide for parents of young hackers, as well as the Code of Ethical Hacking to help you start your own journey to the top. Cybersecurity is becoming increasingly critical at all levels, from retail businesses all the way up to national security. This book drives to the heart of the field, introducing the people and practices that help keep our world secure. Go deep into the world of white hat hacking to grasp just how critical cybersecurity is Read the stories of some of the world's most renowned computer security experts Learn how hackers do what they do—no technical expertise necessary Delve into social engineering, cryptography, penetration testing, network attacks, and more As a field, cybersecurity is large and multi-faceted—yet not historically diverse. With a massive demand for qualified professional that is only going to grow, opportunities are endless. Hacking the Hacker shows you why you should give the field a closer look.

Аннотация

Édition revue et mise à jour de LA ressource canadienne pour vivre une grossesse heureuse et en santé Partir du bon pied est votre guide pratique qui explique étape par étape ce à quoi vous devrez vous attendre dans la planification, la conception, le travail et dans tout ce qui touche la grossesse. Créée par la Société des obstétriciens et gynécologues du Canada (SOGC), cette ressource essentielle, qui en est à sa cinquième édition, contient les renseignements les plus récents pour vous aider à vivre une grossesse en santé. Dans ce guide écrit par les sommités canadiennes en matière de santé des mères et des nouveau-nés, les experts de la SOGC répondent à vos questions sur votre corps, votre bébé et votre vie durant la grossesse. La cinquième édition de cet incontournable regorge des renseignements les plus récents pour vous aider à démêler les faits des croyances. Pour que vous ayez une grossesse en santé, ce guide adopte une stratégie axée en grande partie sur la réduction des risques et met l'accent sur la période avant la conception du bébé et sur le début de la grossesse (les trois premiers mois après la conception). Grâce au guide Partir du bon pied, vous serez en mesure de faire les bons choix pour vous et votre bébé. Comme ce guide a été conçu dans un but pratique, vous pourrez l'utiliser comme cahier de note où inscrire tous les détails de votre grossesse, de vos suivis prénataux et de votre expérience d'accouchement. Le guide compte aussi un grand nombre de pages où vous pourrez écrire les informations importantes dont vous aurez besoin pendant la grossesse. Utilisez les espaces à la fin de chaque chapitre pour noter les questions à poser lors de votre prochain rendez-vous. Quand bébé sera sur le point de naître, vous pourrez consulter ce que nos experts ont à vous expliquer sur chacun des quatre stades de l'accouchement en plus de lire leurs conseils pour vous aider à vivre une expérience d'accouchement comme vous le souhaitez et à profiter des premiers moments avec votre nouveau-né. Une fois que vous serez mère, vous trouverez dans Partir du bon pied les conseils dont vous aurez besoin pour prendre soin de bébé et des renseignements entre autres sur les soins post-partum et l'allaitement.

Аннотация

Boost morale and productivity by leading with respect The Respectful Leader presents an engaging, thought-provoking lesson for companies seeking off-the-charts performance. Author Gregg Ward draws on 25 years of leadership consulting, coaching and training experience to reveal the secret to great results: respect. In this true-to-life business fable, he shares the story of Des Hogan, a CEO who discovers that disrespectful behavior on the part of his leadership team is eating away at his company's morale, productivity, and profits. At a loss for a solution, he meets Grace—a straight-shooting, self-described «little old lady» in the maintenance department. With her no-nonsense advice, he sets out to revamp the culture and turn his company around; but first, he has to turn inward and realize that his own behavior sets the tone for the company at every level. This enlightening, engaging and honest story will help you recognize and analyze your own behaviors and interactions, and show you how to create a winning culture based on leading with respect. Intimidation, micro-management and insecurity do not drive top-level performance. True success is built on free-flowing, trusted, and open collaboration between departments, levels, and specialties. This book shows you how to build respect among the ranks—from the top down. Learn the key respectful leadership behaviors that significantly impact morale Learn how to adjust your own, and others', attitudes to boost productivity, teamwork, and profits Benefit personally and professionally by leading from a place of mutual respect and consideration People perform best when they feel valued and valuable. And, when they are respected for their experience, talents and skills, they'll become personally invested in outcomes—both short- and long-term—and consistently go the extra mile. Respectful leadership ignites passion, innovation, creativity, and efficiency, while control-based leadership and intimidation breeds complacency and mediocrity. Which environment would better serve your company? The Respectful Leader shows you how to achieve sustainable success with a simple behavioral paradigm shift.

Аннотация

When women succeed, we all win. Breaking Through explores the mentoring relationship, and unravels its effects on women, businesses, society, and the economy. In 2010, author Martine Liautaud founded the Women Business Mentoring Initiative (WBMI) to support women entrepreneurs with the targeted advice and personalized guidance that can only come from a mentor. In late 2015, she set up the Women Initiative Foundation to broaden her action in favor of women in the business world. This book encapsulates the WBMI mission and other similar experiences inside international and US corporations, showing how mentoring and sponsorship can take many forms—and how each form benefits women in business. Through evidence-based narratives, you'll learn what real women have gained from both sides of the dynamic, and why they credit mentoring with the strength of their business success. These stories show how mentoring yields increased efficiency, improved financials, more effective management, increased innovation, a broader talent pool, and increased revenues, and how helping women succeed in business leads to increased philanthropy and improves community sustainability. Gender equality has made huge strides in the US and Western Europe, but this progress is only apparent in the junior levels of the workplace. This book shows how mentoring women entrepreneurs and women managers provides the key that opens the door to the new economy. Understand why mentoring is key to women's economic advancement Learn how mentoring yields tangible benefits beyond the workplace Delve into the experiences of real mentor/mentee pairs Consider the effectiveness of various types of mentoring Despite the increasing opportunities for women in business, statistics and pervading stereotypes suggest that true gender equality is still far on the horizon. Mentoring and sponsorship can be tremendously helpful to women looking to achieve great things—the wisdom of experience is a powerful asset in business strategy and decision-making, and the mentor/mentee relationship benefits everyone. Breaking Through makes a compelling case for the effectiveness of mentoring, with real women's stories of success.

Аннотация

Get the inside scoop on what venture capitalists want to see in your startup as you hit the fundraising trail. This is the highly anticipated third edition of the best-selling book which has become the definitive resource for understanding venture capital fundraising. Whether you are an entrepreneur, lawyer, student or just have an interest in the venture capital ecosystem, Venture Deals is for you. The book dives deeply into how deals are constructed, why certain terms matter (and others don’t), and more importantly, what motivates venture capitalists to propose certain outcomes. You’ll see the process of negotiating from the eyes of two seasoned venture capitalists who have over 40 years of investing experience as VCs, LPs, angels, and founders. They will teach you how to develop a fundraising strategy that will be a win for all parties involved. This book is designed to bring transparency to the venture capital funding process and includes such topics as: How to raise money; What terms matter and which ones don’t; How to negotiate a fair deal for everyone; What makes venture capitalists tick, including how they are compensated and motivated; How companies are valued by venture capitalists; How all current structures of funding work, including convertible debt, crowdfunding, pre-sales and other non-traditional methods; How these particular issues change through different stages of financing (seed, early, mid and late); and How to avoid business and legal pitfalls that many entrepreneurs make. And as in the previous editions, this book isn’t just a one-sided opinion from venture capitalists, but also has helpful commentary throughout from a veteran CEO who has raised many rounds of financing from many different investors. If you are ready to learn all the secrets and ins and outs of fundraising, Venture Deals is an essential read.

Аннотация

Unlock explosive growth potential with the true model of modern leadership Thoughtfully Ruthless lays out the secret to rapid business growth by showing you how to magically invent more time, catapult your energy, and boost the productivity of your resources. Author Val Wright has worked with leaders of all stripes—from doctors to musicians to Fortune 50 C-suite executives—to help them unlock their potential and achieve the next level of success. Her experiences have shown time and time again that it's not the economy, or the market conditions, or the competition that's holding your business back. The secret to exponential growth lies within how leaders ruthlessly manage their time, energy, and resources in parallel. Everyone is on a virtual center stage with the whole world watching and reporting every move, leaders need to know how to be ruthless in a thoughtful way. This book shows you how to become that kind of leader, and how to adopt the habits, skills, and practices of some of the most successful business leaders of our time. You'll learn how to become sensibly selfish, how to spend your time and energy, and what issues to delegate or ignore so you can clear your slate to focus on what really matters to you. In a world where rapid growth is the new norm, we have input overload. Leadership is much-lauded but commonly under-practiced in business today. This book is designed to help you shape your leadership to drive business growth, get you promoted faster, and create a life that you love. Recover your time and energy away from black holes Focus on the factors that really impact your business Identify and build the all-star team you need tomorrow—today Create magnetic support and followership Learn the secret to pulling ahead of the competition With all the boardroom handwringing about products, the new consumer, and financial results, it's easy to get sucked into issues that ultimately have only a granular effect on real growth. Thoughtfully Ruthless leadership differentiates remarkable leaders and companies. This book provides a model for growth-oriented leadership, and lays out the essential practices you should start today.