LITMIR.BIZ

In its original formulation, ‘culture' was intended to be an agent for change, a mission undertaken with the aim of educating ‘the people' by bringing the best of human thought and creativity to them. But in our contemporary liquid-modern world, culture has lost its missionary role and has become a means of seduction: it seeks no longer to enlighten the people but to seduce them. The function of culture today is not to satisfy existing needs but to create new ones, while simultaneously ensuring that existing needs remain permanently unfulfilled. Culture today likens itself to a giant department store where the shelves are overflowing with desirable goods that are changed on a daily basis – just long enough to stimulate desires whose gratification is perpetually postponed. In this new book, Zygmunt Bauman – one of the most brilliant and influential social thinkers of our time – retraces the peregrinations of the concept of culture and examines its fate in a world marked by the powerful new forces of globalization, migration and the intermingling of populations. He argues that Europe has a particularly important role to play in revitalizing our understanding of culture, precisely because Europe, with its great diversity of peoples, languages and histories, is the space where the Other is always one's neighbour and where each is constantly called upon to learn from everyone else.

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Evil is not confined to war or to circumstances in which people are acting under extreme duress. Today it more frequently reveals itself in the everyday insensitivity to the suffering of others, in the inability or refusal to understand them and in the casual turning away of one’s ethical gaze. Evil and moral blindness lurk in what we take as normality and in the triviality and banality of everyday life, and not just in the abnormal and exceptional cases. The distinctive kind of moral blindness that characterizes our societies is brilliantly analysed by Zygmunt Bauman and Leonidas Donskis through the concept of adiaphora: the placing of certain acts or categories of human beings outside of the universe of moral obligations and evaluations. Adiaphora implies an attitude of indifference to what is happening in the world – a moral numbness. In a life where rhythms are dictated by ratings wars and box-office returns, where people are preoccupied with the latest gadgets and forms of gossip, in our ‘hurried life’ where attention rarely has time to settle on any issue of importance, we are at serious risk of losing our sensitivity to the plight of the other. Only celebrities or media stars can expect to be noticed in a society stuffed with sensational, valueless information. This probing inquiry into the fate of our moral sensibilities will be of great interest to anyone concerned with the most profound changes that are silently shaping the lives of everyone in our contemporary liquid-modern world.

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‘Today the smallest details of our daily lives are tracked and traced more closely than ever before, and those who are monitored often cooperate willingly with the monitors. From London and New York to New Delhi, Shanghai and Rio de Janeiro, video cameras are a familiar and accepted sight in public places. Air travel now commonly involves devices such as body-scanners and biometric checks that have proliferated in the wake of 9/11. And every day Google and credit-card issuers note the details of our habits, concerns and preferences, quietly prompting customized marketing strategies with our active, all too often zealous cooperation. In today’s liquid modern world, the paths of daily life are mobile and flexible. Crossing national borders is a commonplace activity and immersion in social media increasingly ubiquitous. Today’s citizens, workers, consumers and travellers are always on the move but often lacking certainty and lasting bonds. But in this world where spaces may not be fixed and time is boundless, our perpetual motion does not go unnoticed. Surveillance spreads in hitherto unimaginable ways, responding to and reproducing the slippery nature of modern life, seeping into areas where it once had only marginal sway. In this book the surveillance analysis of David Lyon meets the liquid modern world so insightfully dissected by Zygmunt Bauman. Is a dismal future of moment-by-moment monitoring closing in, or are there still spaces of freedom and hope? How do we realize our responsibility for the human beings before us, often lost in discussions of data and categorization? Dealing with questions of power, technology and morality, this book is a brilliant analysis of what it means to be watched – and watching – today.

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