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Praise for Yours for the Asking: An Indispensable Guide to Fundraising and Management «Reynold Levy is a master at persuading people to give money—lots of money—to worthy causes. Now he shares his wisdom with us all—and at a bargain price!» —Tom Brokaw «Ren Levy is the master of his trade. He can squeeze big dollars out of a stone and he tells here just how to do it. Anyone raising money for a good cause must read this book!» —John C. Whitehead, former Co-Chairman and Senior Partner of Goldman Sachs and former United States Deputy Secretary of State «Ren Levy has written the definitive handbook on fundraising. It should be required reading for boards of directors and senior staff of nonprofit organizations. The lessons learned from Ren's broad experience are equally relevant to corporate executives as they endeavor to establish and strengthen customer relationships.» —Indra Nooyi, Chairman and CEO, PepsiCo «I have raised money for a living for several decades. But I could not articulate better than Reynold Levy has done in Yours for the Asking the many secrets to successfully acquiring investors. If you wish to learn how to politely and effectively ask for contributions to a favorite organization or cause, you really need to purchase this highly readable, enjoyable and useful book.» —David Rubenstein, Co-founder and Managing Director, The Carlyle Group

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Learn how to power up your fundraising-from Reynold Levy, the master of fundraising Drawing on his experience in raising over one billion dollars in six years as President of Lincoln Center, Reynold Levy has written the ultimate insider's guide to asking for and receiving funds. Rich with insights and invaluable advice from Levy's own lessons learned, this powerful book is for you, whether your organization is concerned with health, education, the arts, or humanitarian causes, a think tank or advocacy group, established or fledgling. Insightful, creative, and humorous, Yours for the Asking draws back the curtain to disclose Levy's secrets of success and reveals how you can: Tap into the resources of donors, large and small, for your institution or cause Reach wealthy people and successfully bring home the bacon Put aside fears, qualms, and hesitancies and confidently ask for funds Locate the intersection between the interests of business and the needs of your nonprofit organization Solve the mystery of fundraising from foundations Explore your organization's future in fundraising and discern its long-term trends Learn the best ways to combat the adverse impact of a wide, deep, and prolonged recession Yours for the Asking will transform your view of fundraising from a dreaded aspect of your job to a high calling, from «pleading» for money to helping donors find pleasure in advancing social causes and strengthening key nonprofit institutions. Affluence and generosity abound. It's all yours-for the asking.

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