The internet has been hailed as an unprecedented democratising force, a place where everyone can participate. But how true is this? Dismantling the techno-utopian vision, ‘The People’s Platform’ argues that for all our “tweeting” and “sharing,” the internet in fact reflects and amplifies real-world inequalities as much as it reduces them. Online, just as off-line, attention accrues to those who already have plenty of it.What we have seen so far, Astra Taylor argues, has been not a revolution but a rearrangement. A handful of giants like Amazon, Apple, Google and Facebook are our gatekeepers. And the worst habits of the old media model – the pressure to seek easy celebrity – have proliferated. When culture is “free,” creative work has diminishing value and advertising fuels the system.We can do better, Taylor insists. The online world does offer a unique opportunity, but a democratic culture that supports the diverse and lasting will not spring up from technology alone. If we want the internet to be a people’s platform, we will have to make it so.