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–The ALL-NEW 2018 Edition of the best selling <i>Non-Obvious</i> Trend Report series coming December 5, 2017!<br> –The <i>Non-Obvious</i> series is an annual trend report featuring 15 updated predictions every year on top trends likely to affect business and consumer behaviour in the upcoming year. The research and book has been a <i>Wall Street Journal</i> bestseller and Axiom Book Award Winner and the insights have been viewed and shared online more by more than a million readers.<br><br>

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The ALL-NEW UPDATED EDITION of the best selling book downloaded over 25,000 times! ALWAYS EAT LEFT HANDED IS A «HELP-SELF» BOOK FOR PEOPLE SURROUNDED BY OBVIOUS ADVICE This entertainingly irreverent book from Wall Street Journal bestselling author and occasional Georgetown University professor Rohit Bhargava filled is with brutally honest secrets of success no one has ever dared to tell you. Start smoking? Be a cross-dresser? Procrastinate more? Make people cry? Learn to yodel? Reading just a few of these &ldquo;secrets,&rdquo; you might wonder if this book is serious. Indeed, it is. Through a bite-size collection of 15 quirky and insightful stories told in a highly readable non-boring style, you&rsquo;ll learn how to: Think faster on your feet when things go wrongBe the type of person everyone wants to work withGet better at starting (and ending) conversationsFind resilience after failure without losing optimismStand out by being the most approachable person in any roomFor anyone sick of hearing you should do what you love, take more risks and make mistakes, this empowering book is like a desperately needed pair of noise-canceling headphones for uselessly obvious advice. Instead, Always Eat Left Handed offers a real world, no-nonsense playbook for getting ahead in school, work and life by doing exactly the opposite of what most people tell you. Starting, of course, with eating left handed.

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The ALL NEW 2017 edition of the Wall Street Journal bestseller Non-Obvious featuring 15 NEW trends and updated ratings of over 60 previously predicted trends!What unexpected insights can a holographic Holocaust survivor and a Japanese film about soy sauce offer us about career development?How do self-repairing airplane wings, touch-enabled “skinterface” tattoos and smart locks predict the next trillion dollar industry?What can the surprising popularity of an odd Norwegian TV show and the rise of “quiet eating” in Spain teach us about buying behavior?The answers to these questions may not be all that obvious. And that’s exactly the point. For the past 7 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. It’s why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armour and the World Bank.In this all-new seventh edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. Here is a snapshot of trends featured in the report:[b]Fierce Femininity – As gender continues to become more fluid, fiercely independent women are increasingly portrayed as heroines, seen as role models and changing the world.Passive Loyalty – The ease of switching from brand to brand continues to empowers consumers – forcing brands to get smarter about earning true loyalty of belief versus loyalty of convenience.[b]Robot Renaissance – As the utility of robots moves beyond manufacturing and into the home and workplace, they adopt better human-like interfaces and even may have micro-personalities built in.[b]Moonshot Entrepreneurship – Inspired by visionary entrepreneurs, more organizations think beyond profit and focus on using business to make a positive social impact and even save the world.In total, the Non-Obvious 2017 Edition features 15 all-new trends for 2017 across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. The book also features a detailed section with a review and rating for more than 60 previously predicted trends – with longevity ratings for each.As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves. Isaac Asimov once wrote that he was not a speed reader, but he was a speed understander. If you want to improve your business or your career by seeing those things that others miss, and becoming a speed understander for yourself, this book can help you get there.

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