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Praise for THE GREAT FORMULA «This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionaires with surprising speed. It's an exact recipe to turn a marginal business into a successful one.» —David Garfinkel, author, Customers on Demand «Mark Joyner has once again succeeded at coming up with an entertaining and educational marketing masterpiece.» —Dr. Mani Sivasubramanian, infopreneur and heart surgeon «With all the fancy buzzwords used to describe how to achieve success, here is a commonsense formula that cuts through the chatter and goes straight to the heart of what really works. This is truly a new perspective.» —Joseph Sugarman, Chairman, BluBlocker Corporation «Save yourself a couple hundred thousand dollars on that degree. Clear out your bookcase. The MBA curriculum for this generation is The Irresistible Offer and The Great Formula.» —Lou D'Alo, PowerUp! Coaching and Consulting