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       Twin-Win Research:

       Breakthrough Theories and Validated Solutions for Societal Benefit

      Second Edition

       Synthesis Lectures on Professionalism and Career Advancement for Scientists and Engineers

      Editors

      Charles X. Ling, University of Western Ontario

      Qiang Yang, Hong Kong University of Science and Technology

      Synthesis Lectures on Professionalism and Career Advancement for Scientists and Engineers includes short publications that help students, young researchers, and faculty become successful in their research careers. Topics include those that help with career advancement, such as: writing grant proposals; presenting papers at conferences and in journals; social networking and giving better presentations; securing a research grant and contract; starting a company; and getting a Masters or Ph.D. degree. In addition, the series publishes lectures that help new researchers and administrators to do their jobs well, such as: how to teach and mentor, how to encourage gender diversity, and communication.

      Twin-Win Research: Breakthrough Theories and Validated Solutions for Societal Benefit, Second Edition

      Ben Shneiderman

      September 2018

      Oral Communication Excellence for Engineers and Scientists

      Judith Shaul Norback

      July 2013

      A Practical Guide to Gender Diversity for Computer Science Faculty

      Diana Franklin

      April 2013

      A Handbook for Analytical Writing: Keys to Strategic Thinking

      William F. Winner

      2013

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      University of Maryland (September 2017)

      Copyright © 2019 by Morgan & Claypool

      All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopy, recording, or any other except for brief quotations in printed reviews, without the prior permission of the publisher.

      Twin-Win Research: Breakthrough Theories and Validated Solutions for Societal Benefit, Second Edition

      Ben Shneiderman

       www.morganclaypool.com

      ISBN: 9781681734262 Paperback

      ISBN: 9781681734279 PDF

      ISBN: 9781681734286 Hardcover

      ISBN: 9781681734293 ePub

      DOI 10.2200/S00872ED1V01Y201808PRO004

      A Publication in the Morgan & Claypool Publishers series

       ON PROFESSIONALISM AND CAREER ADVANCEMENT FOR SCIENTISTS AND ENGINEERS # 4

      Series Editors: Charles X Ling, University of Western Ontario and Qiang Yang, Hong Kong University of Science and Technology

      Series ISSN 2329-5058 Print 2329-5066 Electronic

       Twin-Win Research:

       Breakthrough Theories and Validated Solutions for Societal Benefit

      Second Edition

      Ben Shneiderman

      University of Maryland

       SYNTHESIS LECTURES ON PROFESSIONALISM AND CAREER ADVANCEMENT FOR SCIENTISTS AND ENGINEERS #04

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       ABSTRACT

      The thrill of discovery and the excitement of innovation mean that research is often immensely satisfying. But beyond the personal satisfaction, the goal of research is to improve the lives of people everywhere by driving revolutionary advances in healthcare, education, business, and government. This guidebook’s strategies will help you shape your research and energize your campus so as to achieve the Twin Win: a breakthrough theory that’s published and a validated solution that’s ready for dissemination.

      The action-oriented paths in this guidebook resemble a backpacker’s guide to hiking. It suggests paths and gives you enough information to get started, while providing enough flexibility to take side treks and enough confidence to find your own way. Short-term projects include inviting speakers to campus, choosing appropriate research projects, and developing networking skills. Middle-term include seeking funding from government agencies and philanthropic foundations, sharpening your writing and speaking skills, and promoting teamwork in research groups. Long-term missions include changing tenure policies, expanding collaboration with business and civic partners, and encouraging programs that combine theory and practice.

       KEYWORDS

      research, Twin-Win Model, breakthrough theories, validated solutions, innovation, discovery

      Contents

       Preface

       Acknowledgments

       1 Thinking about Research

       1.1 Introduction

       1.2 The Twin Win

       1.3 Change

       1.4 Checklist

       1.5 Audience

       1.6 Messaging

       1.7 Evidence

       1.8 History

       1.9 First Steps

       1.10 Bottom-Up and Top-Down Approaches

       1.11 Short-, Medium-, and Long-term Strategies

       1.12 Organizations that Promote HIBAR Research and Twin-Win Strategies

       1.13 References

       2 A Starter Set of Paths to Enhance the Quality and Impact of Your Research

       2.1 Small, Short-term Projects

       2.1.1 Invite a Speaker

       2.1.2 Run a Reading Group

       2.1.3 Organize a Workshop

       2.1.4 Offer a Tutorial to Build Research Skills

       2.1.5 Organize Faculty Meetings to Discuss Twin-Win Research Strategies

       2.1.6 Study Meaningful Prolems

       2.1.7 Form a Research Project

       2.1.8 Develop Your Social

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