Gamification Marketing For Dummies - Zarrar Chishti

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      Copyright © 2020 by John Wiley & Sons, Inc., Hoboken, New Jersey

      Published simultaneously in Canada

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      Library of Congress Control Number: 2020938558

      ISBN 978-1-119-66397-3 (pbk); ISBN 978-1-119-66398-0 (ebk); ISBN 978-1-119-66399-7 (ebk)

      Gamification Marketing For Dummies®

      To view this book's Cheat Sheet, simply go to www.dummies.com and search for “Gamification Marketing For Dummies Cheat Sheet” in the Search box.

      Table of Contents

      1  Cover

      2  Introduction About This Book Foolish Assumptions Icons Used in This Book Beyond the Book Where to Go from Here

      3  Part 1: Introducing Gamification Marketing Chapter 1: Gamifying Your Marketing Strategy Seeing What Gamification Can Do in Marketing Understanding How Gamification Differs from Other Online Marketing Tactics Stepping Up Your Current Marketing Chapter 2: Getting to Know Gamification Models Exploring Your Options Creating the Perfect Gamification Campaign Settings Avoiding the Big Mistakes

      4  Part 2: Beginning Your Gamification Marketing Quest Chapter 3: Identifying Your Target Audience Defining Your Audience Taking a Closer Look at Your Current Customer Base Mining Your Social Media Accounts Chapter 4: Increasing Engagement in Your Campaign Establishing User Rewards and Achievements Encouraging Sharing among Your Audience Chapter 5: Budgeting Your Development Setting Your Budget Gathering Your Team Chapter 6: Getting to Know the Technology Choosing a Foundation for Your Campaign Keeping Up the Communications Considering Testing Issues

      5  Part 3: Executing Your Gamification Plan Chapter 7: Making Your Game a Reality Choosing the Perfect Gamification Model for You Determining Your Target

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