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      “A team will only succeed, and a company will only grow, when each person on that team is responsible and accountable for their own results. If you want to consistently bring your best every day, you need to read this book and follow Dave’s game plan for personal, team, and organizational success.”

      —Jon Gordon, Wall Street Journal best-selling author, The Energy Bus and The Power of Positive Leadership

      “I love this story and this book. It truly sends a powerful message and takes what I have learned from Dave Gordon to the next level. I am sharing this with everyone I know and telling them to read it—twice !”

      —Kurt Leisure, Vice President, Risk Services, The Cheesecake Factory

      “You cannot always impact what happens to you, but you always have the ability to respond. Dave Gordon is a master at helping you see through the fog of adversity and setting the right course for your future. He helps you discover your brand, and reminds you to always protect it.”

      —Jon McGavin, Area General Manager, The Ritz-Carlton and JW Marriott Orlando, Grand Lakes

      “Every great athlete, CEO, leader, teacher, and parent understands that greatness is a journey filled with the creative meaning of trying, falling, crying, laughing—and persevering, because the journey is what makes the difference. In TIP, Dave uses the power of conversation, of words, to compel you to cheer the hero along, all the while really cheering for yourself to become the best you can become.”

      —Brian Hainline, MD, NCAA Chief Medical Officer

      —Scott Hudson, President and CEO, Gallagher Bassett

      “TIP is a powerful personal and organizational vehicle for positive change. Management at all levels can use the book as an effective communication and organizational improvement tool that will lead to increased efficiency and productivity in their teams. The book can also be a positive and empowering catalyst for anyone who believes that his or her work, or personal life, should be more fulfilling.”

      —Doug Cain, President and CEO, Unique Fabricating

      “TIP is an engaging, wisdom-packed story that will help you take control of your life and career. Not the run-of-the-mill secret shortcut to success—Dave Gordon reminds us that “you have to be willing to do the work”—TIP illustrates simple yet powerful principles for discovering and building your authentic personal brand and taking personal responsibility for your success.”

      —David Mooney, President and CEO, Alliant Credit Union

      “After reading TIP, you will have no choice but to look at your own career and relationships through a different lens, one that empowers you to never accept being average, and to take control of your future with a simple plan for personal innovation.”

      —Jenny Hutt, author, SiriusXM Host of Just Jenny, and co-founder of BunnyEyez

      —JeMe Cioppa Mosca, SVP, Rehabilitation, HSS—Hospital for Special Surgery

      “TIP is an outstanding resource for young professionals or anyone hoping to advance their career. This book provides examples of best practices in personal accountability as well as keys to navigating and recognizing career laddering opportunities when presented at any age and stage of life.”

      —Kristen Lazalier, Executive Director, External Relations, Michael F. Price College of Business, University of Oklahoma

      “I’m always looking for new ways to motivate and inspire people to embrace the company culture and mission. This is truly a must-read for anyone in the hospitality industry, and should be reread every year as a reminder of the skills necessary to consistently deliver outstanding customer experiences. Dave, thanks for all the tips!”

      —Tom Murphy, CEO, West Side Hospitality Group

      Cover image: Glass Jar: © Asergieiev/Getty Images, Slip of Paper: Wiley

      Cover design: Wiley

      Copyright © 2020 by Gordon Creative, Inc. All rights reserved.

      Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

      Published simultaneously in Canada.

      No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.

      Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

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      Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.

       Library of Congress Cataloging-in-Publication Data:

      Names: Gordon, Dave (Motivational speaker), author.

      Title: Tip : a simple strategy to inspire high performance and lasting success / Dave Gordon.

      Description: Hoboken,

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