Little Black Book - Otegha Uwagba

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of like-minded creatives such as Women Who – it pays to be engaged and to have opinions. If you’ve got an impressive side hustle, include it on your personal website or CV. Doing something that goes above and beyond your day-to-day work is a great way of boosting your profile, and makes you much more appealing to work with.

       KEEP IT REAL

      Above all, be authentic. Your personality is the most important part of your brand, so stay true to yourself. Your online persona should be genuinely representative of what you’re actually like in person. If your sassy Twitter alter ego turns out to be a timid wallflower IRL, the disparity between the ‘real’ you and the ‘curated’ you is only going to be a let-down, which won’t work in your favour. Don’t let a preoccupation with your ‘brand’ get in the way of the really important stuff either, or spend more time self-promoting than doing the hard work of actually honing your craft. The best personal brand is being really good at what you do.

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