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and paper. If you sign up at alcoholexperiment.com, you’ll get a private daily digital journal. It’s a great way to keep track of your amazing progress.

       • Take a photo and weigh yourself. You might be surprised at the differences you see in your physical appearance after 30 days without alcohol.

       • Stay social. Now is not the time to isolate yourself or lock yourself away from your friends and family. You need your social life. You need your friends. You might be nervous about going out to places where you regularly drink. But this is an experiment. You have to get out there and try it. You are experimenting with how your real life will be without alcohol. As you go along, you will be amazed to realize you don’t need alcohol to socialize or have a good time. You only thought you did. Think back to when you were a child or in high school—did you need alcohol then? Weren’t you having the most fun? And what’s the worst that can happen? You go out to happy hour, you order a refreshing glass of iced tea, and you have a miserable time. So what? It’s just one evening, and it’s all part of the experiment. That is great data. You can examine exactly why you had a miserable time and whether the lack of alcohol is truly the reason. I bet you will surprise yourself by having an amazing time.

       • Be positive! Many people tell me their biggest fear is they don’t think they can do it. They aren’t sure they’re strong enough to make it 30 days. Don’t kick off this experiment by feeling sorry for yourself. You have so much to look forward to. Sure, the cleansing process takes a little while and it’s not entirely pleasant, but you are strong and you can handle it. The same people who thought they couldn’t do it write to me after a week or two to say they can’t believe the difference in themselves. They now know they are stronger than they thought.

       • Join this book’s online social challenge at alcoholexperiment.com. There you can do this experiment with thousands of like-minded people from all over the globe. You will get amazing community support, plus daily video resources and a private online journal to document your progress. There are even Alcohol Experiment mentors there who’ve already gone through this process and who are committed to helping you make it all the way to the end. (For a reader’s discount, please visit alcoholexperiment.com/reader) Throughout this book, you’ll find stories and observations from actual community members. The comments are real, though the names have been changed.

      This is a 30-day experiment, right? So I just want you to read the short lesson for each day. Try to read it in the morning, if you can, and put the recommendations into practice during the day. Don’t be surprised if you find yourself having epiphanies in the shower or shouting, “Holy cow!” while you’re driving. Once your mind starts mulling over some of these ideas, there’s no telling where your thoughts can go.

      As with almost everything in life, your perspective can determine your outcome. So instead of thinking about giving something up, think about what you’re going to gain: self-respect, more money in your wallet, a better relationship with your spouse and your kids, better health, better working relationships, a leaner body, and more.

      This is exciting! You are embarking on an amazing journey. And don’t worry—it’s only 30 days. You can do anything for 30 days.

      Are you ready?

      Let’s go!

DAY 1

       What’s Your Why?

      The best day of your life is the one on which you decide your life is your own. No apologies or excuses. No one to blame. The gift is yours—it is an amazing journey—and you alone are responsible for the quality of it. This is the day your life really begins.

      —BOB MOAWAD

      We’ve talked about how you’ve been unconsciously conditioned to believe alcohol is a vital part of life for relaxing, socializing, and everything in between. And you know there are competing desires inside your mind. Your conscious mind wants to drink less, or even stop drinking completely. And your subconscious mind believes you need to keep drinking for some very good reasons. Before we dive into those beliefs and stories and deciding if they’re true, we need to know what those beliefs actually are. After reading literally thousands of stories from people who’ve gone through this process, I’m pretty sure I know what your beliefs are. But that’s not important. What’s important is that YOU know what they are. So let’s start this experiment by writing a list.

      

WHY DO YOU DRINK?

      Write down a list of every reason you drink. There’s no judgment here. We simply want a list.

      To get you going, here’s a look at part of my list. You might have some of the same reasons.

       • Work is stressful and drinking helps me relax after a long day.

       • Drinking helps me be more creative on the job.

       • Drinking helps me be more outgoing at networking events.

       • Drinking is important to my social relationships.

       • I love the taste of wine.

      Don’t stop with a few reasons; keep going until you can’t think of any more. You might come up with 50 or 100 reasons, and that’s fine.

      You’ve brought your subconscious beliefs up to the surface of your mind. Now we can shine a light on them, examine them, and you can decide for yourself whether those beliefs are true. And you can make that decision based on the facts, not social conditioning from the media and your peers. Don’t do anything with this list right now. Don’t try to change your mind. At the moment, these are your beliefs, and they’re currently true in your life. As I present you different ideas over the next 30 days, you may think about this list differently.

      

WHY THE ALCOHOL EXPERIMENT?

      Okay, next I want you to pull out another piece of paper and make a second list. Write down all the reasons you want to take part in this experiment. WHY do you think you might want to drink less? Here’s a peek at my list:

       • I’m tired of waking up slightly hungover.

       • I no longer want to worry that I said something stupid the night before.

       • I am sick of the internal dialogue about my drinking—I am tired of thinking about drinking.

       • I saw a photo of myself out with friends and my teeth looked purplish from wine—it was disgusting.

       • I look back on certain days and my memories are so fuzzy. I am afraid I am missing my life because I can’t clearly remember it all.

      TODAY, read over both your lists and notice how they are in conflict with each other. This is the whole source of your cognitive dissonance. It’s the battle going in your mind all the time, written in your own words. Over the coming weeks, it might help you to picture these lists on either side of a seesaw or a balance. Right now, the first list might be longer than the second one. In a few weeks, check back in to see if the balance has shifted at all.

       Day 1 Reflections from alcoholexperiment.com

      “I am sick of alcohol damaging my life in so many ways, including making an idiot of myself, hangovers, feeling violently ill, wasted time and opportunity, horrendous fights with my husband, putting a strain on my marriage, weight gain, no exercise, loosened stomach, way too big an appetite, anxiety, smoking, money, no time.”

      —JULIANNA

      “Today

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