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a smile relaxes, relieves stress and releases valuable happiness hormones. Acting in an oriented manner is worthwhile!

      Openness for the opinion of your interlocutor and consideration for his situation signal understanding and sympathy. Your partner feels in good hands with you and agrees with your suggestions, rather than if he passes by, does not hear and does not see, talked to the wall.

      4. Negotiate successfully

      But this is not only the case, but you are also quicker to reach your goal with age centering. Do not you believe? Then consider this:

      Nobody cooperates or contracts with people who talk exclusively about their concepts, ideas and ideas and simply ignore your questions, interests and needs.

      5. Mastering challenges better

      Your supervisor asked you to hold a presentation. OK, you will think and read quickly these studies, this one essay, ah, since there was still this article in a specialist magazine. Forget it.

      If you waste your thoughts less on content, think about it:

       How do I react to my listeners?

       Is that what I want to convey to my listeners?

       How can I respond to their needs?

      6. Convince by alterozentriertes action

      Of course, the facts must be sitting, but most you can sleep anyway. Your boss will trust you, so why should you doubt yourself? Decisive for the success in your presentation will be how well you come over.

      Through age-centric action, you can convince your audience. If you give others the feeling to enter their desires and feelings, one is glad to listen. Likewise, one is more willing to believe what he is telling him. Sounds handy: Handle Alterczentriert and you will automatically be assigned a higher competence.

      7. Gain sympathy

      Through age-centered action you can arouse sympathy in your negotiating partners. Or do not you find it appealing when your conversation partner meets your wishes and gets your full attention to you.

      If you understand to listen to your partner properly, you will reap friendly looks. In addition, you will be more confident in conversation situations and talk more freely. Altercenterierung helps you to master challenges better. You will see, you will be more likely to forgive a mistake or a stutterer than an egoist who is selfish.

      8. There is more in common than the sum of the individual parts

      If I pay attention, show egocentricity, show interest, I lose nothing. Communication is not a zero-sum game: what one gives, the other wins and vice versa. In the worst case, everyone loses, possibly in strife, combat, attack, warlike conflict - at best, everyone wins, alterozentration.

      Show your openness to your communication partner, get involved in something new. You will be surprised by what previously undiscovered skills come to the fore. You will see: it's worth it!

      // By Anne M. Schüller

      In sales and marketing, findings from brain research have long been indispensable in order to get the interest and ultimately the “ballot papers” of customers, ie their money. Such knowledge is also extremely useful for managers when it comes to the full commitment of their employees.

      The stuff of which feelings are

      Selling and leading, both are primarily emotion management: a feeling for the wishes, the often unspoken needs, feelings, worries, fears, longings, hopes and dreams of the people. Only: Wherever the mind rules, access to the emotions is quite cumbersome. A lot of sensitivity is required, because who would like to be caught or exposed in his true feelings?

      Emotions are caused by biochemistry and messengers such as serotonin, dopamine, oxytocin, cortisol and adrenaline. Their distribution is effected via the brain, but we perceive them as physical reactions, for example in the area of ​​the internal organs. This is what we call abdominal feeling. The famous butterflies in the belly are an example of this.

      Even though we are not always aware of this, we always feel. And most of these feelings are public. 50 mimic muscles reflect our inner life. Whoever can read this language, they reveal something about our constant tension curve between plus and minus, pleasure and pain, joy and sadness, happiness and fear, love and hatred.

      Good feelings make the saying yes

      Well-being triggers visibly pleasant feelings and these in turn lead to positive thinking and thus to positive decisions. Being in such a state has other benefits. We become more open and thus more creative. We become more agile and move to action. And we see the world a bit through the pink glasses - just like a lover who sees only the good side and mildly overlooks small weaknesses.

      Each feeling has a certain 'temperature' and a certain 'loudness'. This is different depending on the situation and the person, because each brain is differently built. One can express loudly his delight. The other will pack his quiet enthusiasm into a treasure chest which belongs only to him. We experience new feelings longer and more intensively, but all too well-known are weak impulses: boredom comes and life becomes desolate.

      Time seems to creep when we want it to go away fast and it speeds us away if we wish the moment never ended. The 'fluid of thought', the perceived time, slows down in fear and sadness and accelerates in the state of happiness. Of course, what seems a bit paradoxical at first makes sense: in stressful situations, our brains slow down our perception, thus providing themselves with time to react. And in the fast moments of delights the 'hunger' should be maintained after the next kick.

      Our brain wants a happy ending

      To all those who believe steadfastly in the positive, brain research is right. Whenever we have thought or done something that deserves a reward from the perspective of the brain, happiness hormones are poured out. This strategy of nature not only helps us to survive, but can also improve our quality of life remarkably. People like to do what a reward is promised.

      We are always looking for good feelings, at home as well as at work. Even when buying, we only really decide for or against something when we have a 'good feeling' about it. Those who bathe in positive emotions and are in a good mood are certain to buy. On the other hand, you cannot sell anything to people who are in a bad mood! Internally, something when 'selling' ideas, the same applies

      Overcoming negative feelings - no longer needing to worry or worry because the happy ending is approaching - is the ultimate goal. Our brain wants the happy ending, indirectly about avoiding the bad and directly about the search for happiness. Even opposing feelings like the hate love, the joy of harm or the joy of joy have also a positive component: The little joy, the great fear to defy or the bliss to escape the negative (once again).

      Doing good is rewarded with happiness

      Doing good makes us happy. 'Helper's high' is called this condition. For example, US scientists have found that charitable donations to a good cause mobilize the same brain areas that are active even when we expect an increase in their own assets.

      It is not for nothing that many people with whom life has meant well become benefactors themselves. You personally look after the needy or set up foundations for them. In this way, they can feel first-hand that altruistic behavior brings the best feelings by far. So companies should not only focus on 'Social responsability' (CSR) because it's fashionable, but above all because it is good for their employees.

      In the end, it should be a business goal to make the world a little better. And

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