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the dice and see what “life” brings you. Be aware of what “game” you are in. With which other players. And make yourself aware of whether you still want to participate in this game at all.

      Tip 2: Re-define the rules!

      "Moment. It's not that easy. You can't just change the rules, ”comes my coaching client's objection. But. You can design a completely new game. And you determine the rules. - So you are looking for an employer that fits your “sense” and your values, or you start your own company, for example.

      The question is, will you find people who like your game rules so much that they want to work for you? And if you find people who find your attitude so inspiring that they will become your customers.

      Tip 3: Do not create a dice game - but a sense game!

      Create a game that has a deeper meaning. A sense that you can continue to communicate. If this sense is in line with the attitude of other people, these people will like to play with you - because it makes sense to them.

       So why are you working in the company?

       What inspires them?

       What is their purpose?

      And don't worry: if you can't think of anything straight away, that's "normal". Unfortunately. But make sure you think about it properly.

      Tip 4: How many winners does your game have?

      As a game developer, you can earn money. And with a really good conscience. Because, after all, you give many people beautiful, meaningful hours.

      But if the people who assemble your games also enjoy it - because they know that thousands of people will always have fun hours with your game - then your game has achieved much more than "just" entertaining. It makes sense.

      Tip 5: How do your customers know about your game?

      You can have the coolest, most meaningful and most beautiful game in the world: If nobody learns about your product, it will stillborn. If you “burn” for your product yourself, your employees see a deeper meaning in it and thus “burn” for the product, you already have a few very good multipliers.

      Of course it needs good marketing. Do not forget to communicate why you developed this game. Because you did not want to participate in other games. Because you were looking for something with more meaning. They will then attract people who are looking for exactly the same thing.

      So what is your game?

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