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предложенная Boston Consulting Group, является классической портфельной моделью и отражает четыре основные позиции бизнеса:

      ● высококонкурентный бизнес на быстрорастущих рынках – стадия «звезды»;

      ● высококонкурентный бизнес на зрелых, насыщенных, подверженных застою рынках – приносящая устойчивые прибыли стадия «дойные коровы»;

      ● компании, не имеющие хороших конкурентных позиций, но действующие на перспективных рынках, чье будущее не определено – «вопросительные знаки»;

      ● бизнес при слабых конкурентных позициях на рынках, находящихся в состоянии застоя, – «злые собаки».

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