Entrepreneurship - Rhonda Abrams

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during a busy convention. They weren’t intentionally setting out to disrupt the hotel industry, but they did. Ride-sharing app Uber was more intentionally disruptive of the entrenched, traditional taxi industry that had changed little in decades. Its disruption led to a whole new way of thinking about personal transportation and to the creation of other ride-sharing services, such as Lyft. Signficant disruptions have a ripple effect, creating opportunities for many other entrepreneurs in the new business ecosystem.

      ■ It’s cool. Successful entrepreneurs are today’s role models. The media adores people like Mark Zuckerberg of Facebook, Elon Musk of Tesla and Space X, Jack Ma of Alibaba, and the late Steve Jobs of Apple. It’s highly motivating to see others who started with a good idea be able to build a billion dollar company. Cities around the world want to be the next “Silicon Valley.”

      SMALL BUSINESS BY THE NUMBERS

       According to the Small Business Administration (SBA), small businesses in the United States:

      Can you learn to be an entrepreneur, or must you be born with an entrepreneurial spirit? While some people are naturally more oriented toward an entrepreneurial lifestyle, and feel more comfortable with the uncertainty that comes with entrepreneurship, it’s definitely possible to work on developing some of the key attitudes and attributes of those who start and grow successful businesses.

      Many business books and experts assert that there’s just one kind of person who can be a successful entrepreneur—someone who’s a risk taker, extroverted, a natural salesperson, a leader and a visionary, someone willing to work around the clock.

      It’s a great list, but it’s just not true. A whole range of personality types have become successful entrepreneurs. The key is to find the right type of business to suit you.

      Of course, someone who, by nature, needs an extremely high level of security, guidance, and reassurance might be a poor fit for an entrepreneurial lifestyle. But the idea that you must relish risk—be an emotional skydiver—is often overstated when describing the types of people who make good entrepreneurs. Many people who don’t think of themselves as embracing risk become entrepreneurs. The key is that although a successful entrepreneur takes risks, those risks are measured. While entrepreneurs frequently go out on limbs, the ones that make it generally test that limb first to make sure it has a good chance of bearing their weight.

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      Change is inevitable, but one thing that sets successful entrepreneurs apart from others is their willingness to adapt to, embrace, and even leverage change for their own gain. Many entrepreneurial companies, especially those involved in technology, have change at the very core of their existence. Still, for every business, change is inevitable.

      Even companies that were created on the basis of innovation often become staid over time. Once they have established customers, channels, business units, and models, it’s easy for them to get complacent. Their employees become used to doing things the way they always did. When companies are mired down in doing things the same old way, they become rich targets for newer, entrepreneurial companies to go after.

      The best entrepreneurs—the ones who succeed over decades—recognize that they must keep responding to change, reinventing their companies, continually innovating.

      In planning for change, keep in mind the kinds of conditions that will affect your business’s future.

      REAL-WORLD RECAP

       Changes that will affect your company

      ■ Technological changes

      ■ Sociological changes

      ■ Competitive changes

      ■ Market and marketing changes

      ENTREPRENEUR’S WORKSHEET

       Think Like an Entrepreneur

       The most successful entrepreneurs possess numerous key characteristics. Not all entrepreneurs have all of them, of course. But check the traits that apply to you. Work on developing the ones you’re missing.

      ☐ You see opportunities where others see problems. When you encounter a need that isn’t filled or a flaw in a product, service, or even our society, you look to see if there’s a way to solve it.

      ☐ You are driven to succeed. You’re so motivated to achieve your goals that you’re prepared to overcome obstacles that would likely discourage or stop others.

      ☐ You are a self-starter. Rather than waiting for someone to issue instructions, you can take initiative. When you’re interested in something, you don’t need others to tell you what to do.

      ☐ You are persistent. You don’t give up on things easily. You can handle setbacks and keep on going.

      ☐ You are innovative. You can think “outside the box” when attempting to meet challenges.

      ☐ You are energized by challenges. The idea of having to solve a problem, create something new, or build something from nothing, spurs you rather than deters you.

      ☐ You take control of your own destiny and bear responsibility for your own actions. You don’t blame others for what happens to you in life. You can honestly accept responsibility for the results—both positive and negative—of decisions you make and actions you take.

      ☐ You are willing to give up the security blanket of a “regular” job. You don’t mind working without the safety net of a regular paycheck or the benefits and social structure that an established employer provides.

      ☐ You accept and embrace change. Change is inevitable, yet in the entrepreneurial world, change comes even faster and more frequently. But rather than fearing it, you welcome it and enjoy the excitement of the ride.

      ☐ You can be a team player. No great entrepreneurs succeed on their own. You’re able to work with others to achieve a common goal. You’re capable of listening to others’ ideas and incorporating the good ones into your own thinking.

      ☐ You understand the importance of making a profit. You know that all your best intentions and actions are for naught if you aren’t actually making a profit—that is, bringing in more money by selling a product or service than it costs you to provide it. You’re not embarrassed by the idea of making money.

      ■ Technological changes. It’s impossible to predict the exact technological developments that will affect your industry, but you can be sure that you’ll face such changes. Even if you make old-fashioned chocolate chip cookies, you’ll find that advancements in oven design, food storage, and inventory control software will place competitive pressures on your business. Competitors’ technological advances may cause significant downward pricing pressures on you.

      ■ Sociological changes. Evaluate demographic and lifestyle trends in light of their potential influence on your business. In the cookie business, for example, consumer interest in natural foods or the number of schoolage children in the population may influence the number and kind of cookies you sell. What sociological factors have the greatest impact on your company? Keep your eye on trends that represent true change; be careful not to build a business on passing fads.

      ■ Competitive changes. New businesses launch every day. How hard is it for a new competitor to enter the market, and what are the barriers to entry? The

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