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      What Business Should I Start? 7 steps to discovering the ideal business for you™

      ©2004 by Rhonda Abrams. Published by The Planning Shop™

      All rights reserved. No part of this publication may be reproduced, transmitted, stored in an information retrieval system, or used in any form or by any means, graphic, electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher.

      ISBN: 0-9669635-8-XE-ISBN: 978-1-933895-23-9

      Cover and interior design: Arthur Wait

      Editorial research and assistance: Betsy Bozdech, Deborah Kaye, Brian Luce

       Services for our readers:

       Colleges, business schools, corporate purchasing:

      The Planning Shop offers special discounts and supplemental materials for universities, business schools, and corporate training. Contact: [email protected] or call 650-289-9120.

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      The Planning Shop

      555 Bryant Street, #180

      Palo Alto CA 94301 USA

      Phone: 650-289-9120

      Email: [email protected] Web: www.PlanningShop.com

      The Planning Shop™ is a division of Rhonda, Inc., a California corporation.

      “This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher and author are not engaged in rendering legal, accounting, or other professional services. If legal advice or other expert assistance is required, seek the services of a competent professional.” —from a Declaration of Principles, jointly adopted by a committee of the American Bar Association and a committee of publishers

      Printed in Canada

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       Who this book is for

      This book guides you through a seven step process enabling you to identify potential businesses you could start—making certain they meet your needs, suit your personality, fit your interests and goals—and that they have a realistic chance of success. This book then provides a framework, helping you choose among those potential businesses.

       This book is for you if:

      

You’ve been saying, “Someday, I’d like to own my own business.”

      

One of the things stopping you from launching your own business is that you aren’t sure which business to start.

      

You have a few serious ideas for different businesses but don’t know how to choose one and get going.

      

You have absolutely no idea which business to start; you don’t know which businesses would suit you—your needs, personality and interests, financial situation and goals.

      

You’ve had hundreds of ideas for new businesses but need help figuring out which ones to eliminate.

      

You have an idea for a business but you want to make sure it’s the right one before you take the leap and make the commitment.

      

You’re at a turning point in your life or career and are looking for direction.

      

You’re about to retire and are considering starting your own business.

      

Friends and family keep suggesting business ideas to you, but none seem to be the right fit for you.

      

You’re trying to decide whether to launch a business or look for a job.

       You probably do not need this book if:

      

You have already decided which business you want to start and are confident that it is the right one for you (in which case you may benefit from the companion to this book, Six-Week Start-Up, also by Rhonda Abrams—see the page at the back of this book for more information).

      

You’re not interested in starting your own business.

      Millions of people dream about owning their own business; most never do. This book helps you become one of the fortunate ones who succeed.

       Table of Contents

       Who this book is for

       Foreword: Scott Cook, founder of Intuit

       About Rhonda Abrams

       Introduction: The Seven-Step Process

       Step One: Discover your E-Type™

       What kind of entrepreneur are you?

       Uncover your true entrepreneurial personality to find the right kind of business for you. Take the E-Type test.

       Special Section: The Nine E-Types

       Step

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