PR – многоликий и спонтанный. Практика PR - Алексей Гриценко

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и т. д. – никакой костюм от кутюр, дорогой парфюм, стильная прическа и т. д. его не спасут.

      На таком пресс-секретаре очень быстро поставят крест и начнут получать необходимую информацию в обход него – либо через сайт или соцсети, либо через личные связи среди чиновников и депутатов, либо из чужих публикаций, либо с гениальной формулировкой «появилась информация, что…»

      Сам как журналист использовал все эти пути неоднократно. А обиженным пиарщикам объяснял, почему мне их комментарий во вчера опубликованную статью сегодня не очень нужен. Понятно, что эффективность работы такого пиарщика для госучреждения близка к нулю, а то и отрицательна.

      Конец ознакомительного фрагмента.

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