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      Gamechangers

      ‘Gamechangers sets a new record for brilliant ideas per page. If you can't find inspiration from the brilliant strategies of 100 gamechanging companies, you might want to consider another line of work'

      ‘You will never look at brand building the same again. Gamechangers explodes with refreshing strategies and ideas to take your brand to the next level!'

      ‘In 1940 Henry Ford said that one day somebody would combine a car and aeroplane. At Aeromobil we made that happen. You too can be a Gamechanger with Peter's excellent guide to disruptive innovation'

      ‘Peter is the Einstein of marketing and has just solved the elusive theory of business success. This book is like a magical lens that will allow you to see a world in business in which you can always win. You will think differently, see links that you never saw before and play the ‘game' knowing you cannot lose. Peter goes one step further by proving how ordinary people have created extraordinary businesses – it is impossible to imagine business success without this book'

      ‘At Thinkers 50 we aim to identify the best business thinkers. We have featured Peter Fisk because his work consistently challenges the status quo. He seeks out best practice wherever it may be and shares it with the world. Gamechangers is far-ranging and important. It delivers on its promise'

      ‘Peter is able to succinctly capture the key dynamics in this fast-changing world of business and brands, and challenging one's own strategic imperatives. Through insights drawn from global brands, he is able to inspire you to adopt different ways of thinking and working, with highly relevant applications for those of us operating in Asia'

      ‘Gamechangers is more than a review of the key movers and shakers in today's industrial world; it's an in-depth view of how the commercial world is viewed by the most innovative businesses, and how they make the difference'

      ‘This book provides fascinating insights into leading businesses that are shaping their markets in their own vision and driving innovation and growth'

      ‘Gamechangers are the businesses who make sense of our fast-changing world, and drive innovation in everything they do, in order to be winners today and tomorrow. In India, there is more opportunity than ever to innovate and grow. Every Indian business needs to be a gamechanger!'

      ‘Captures provocative lessons from an enormous range of recent innovations, spanning many different categories and countries. The result is a highly stimulating toolkit that challenges marketers to see things and do things very differently'

      ‘Fisk succeeds in providing an entertaining, lucid and innovative analysis of disruptive companies that are transforming the landscape of all global industries. Highly recommendable for those entrepreneurs aiming at changing the rules of the business game as well as for managers whose mature businesses are threatened by new entrants'

      ‘Unlike any business book you've ever read, celebrated brand guru Peter Fisk asks you “are you ready to play the game?” Fisk argues that “the best businesses go to where the future is”, then he takes you on a kaleidoscopic tour of that very future, opening-up a multitude of new horizons. In a world limited “only by your imagination”, Gamechangers invites you to stretch your own imagination, so as to advance in the competition for new ideas. Warning: while you are reading this, others are changing your game!'

      ‘Peter Fisk fires up a mosaic of thinking beyond business through this brilliantly enunciated century of stories. Gamechangers is sheer intellectual capital that everyone needs to dig, grow, store, sell and share to make this world an interesting place not just for doing business but for all of us to live'

      ‘Peter has captured in Gamechangers the essence of the future direction in business. A book to be included in all business libraries'

      ‘A stunning book that will be ‘current' for at least the next ten years. No blind theories or wild thinking, just clear and game-changing insights based on profound research'

      ‘If you're curious about what the future could be, and would also like to be one of those that create it, then this book is for you'

      ‘We met Peter a year ago during our perpetual trip around the world. We were meeting brands with a purpose and sharing their stories to inspire other people. He asked us during that meeting: “Are you ready to change the world?” Now that we've read the manuscript… we can't wait to apply the method to our business'

      ‘This is the most original and practical book. Any marketer who skips this book is missing a huge opportunity to get “genius” ideas from the father of 21st century business thinking'

      ‘A great framework that is insightful, colorful, simple, and easy to put into practice. A must read for any ambitious executive'

      ‘Peter Fisk is one of the great marketing polymaths of our age. Gamechangers is the latest brilliant episode in his crusade to transform the way marketing creates sustainable business and brand value. A tour de force and a must for every self – respecting CEO'

      ‘A veritable alphabet of brands that are changing the world as we know it. Peter is one of the very few who really changes our understanding of business rather than simply observing it'

      ‘Gamechangers is an inspiring must-read for organizations who are facing transformational change to their business model and are seeking practical ideas which can be easily executed to drive positive results'

      This edition first published 2015

      © 2015 Peter Fisk

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      John Wiley and Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, United Kingdom

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      All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical,

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