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ь, как известно, путь к успеху часто бывает тернист. Это не секрет, что многие богатые и знаменитые люди вовсе не родились с серебряной ложкой во рту, а их благосостояние – это результат длительного и кропотливого труда. К сожалению, лишь немногие задумываются над тем, что успех подобен айсбергу. Большинство людей видит только ту самую вершину, величественную глыбу льда, если выражаться фигурально. А что же скрывается «под водой»? Препятствия, риски, стресс. Я надеюсь, что истории из этой книги научат вас никогда не пасовать перед трудностями, не опускать руки в случае неудачи, а, наоборот, рассматривать это как урок, извлекать опыт и пользу для себя. Достичь успеха можно в любые времена и вне зависимости от места рождения: это доказывают биографии наших героев, живших в разных странах и в разные эпохи.

      Книга рассматривает вдохновляющие истории успеха и занимательные факты из жизни выдающихся предпринимателей. Вот их имена:

      • Аркадий Новиков;

      • Эсте Лаудер;

      • Уолт Дисней;

      • Илон Маск;

      • Джефф Безос;

      • Генри Форд;

      • Томас Эдисон;

      • Полковник Харланд Сандерс;

      • Екатерина и Вера Мирошниченко;

      • Ральф Лорен.

      В данной книге использован современный метод обучения через развлечение – “edutainment”. Теперь вам не придется монотонно заучивать материал. Напротив, можно совместить приятное с полезным: познакомиться с историями успеха выдающихся предпринимателей, а затем, вдохновившись, с удовольствием приступить к отработке основных навыков владения английским языком.

      Все биографии сопровождаются актуальной лексикой и заданиями на понимание смысла прочитанного, расширение словарного запаса и развитие коммуникативных навыков. Чтобы преодолеть языковой барьер и максимально развить воображение и навыки устной речи, читатели могут выполнить творческие задания: ответы-рассуждения на вопросы проблемного характера и занимательные упражнения с использованием пословиц и поговорок. В конце книги есть переводы текстов (не дословные, но полно передающие смысл), ключи к упражнениям и образцы выполнения творческих заданий, которые помогут проверить себя без участия преподавателя и ускорят процесс усвоения материала. Любители мудрых мыслей и высказываний оценят подборку мотивирующих цитат об успехе.

      Arkady Novikov

      No matter what heights you achieve and how much money you have, always remember to stay human. Sadly enough, some people do not change for the better once they become successful. Truthfully, not everyone can withstand the challenges of wealth, power, and fame, which reveal a person’s true nature like a litmus test. As the saying goes, “If you want to test a man’s character, give him power.” Certain people become arrogant, heartless, selfish, and disrespectful to others once they climb to the top. And the list goes on. I think they simply cannot withstand pressure. After all, money does not spoil people; it only exposes their weaknesses and strengths.

      Luckily, most successful and famous people do not suffer from “celebrity disease.” Instead, they work on self-development, achieve their full potential, invest in personal growth, and become their best selves. I am a firm believer that neither money nor power can spoil a strong-minded person who has the right values and priorities in life. In addition, the road to success is often thorny and paved with failures and obstacles. However, life’s difficulties help us know what we are capable of. They make us wiser and more tolerant. They also provide opportunities for personal growth and self-development.

      Everyone is familiar with the name Arkady Novikov. Today, he is one of the most famous and successful Russian restaurateurs. Arkady Novikov is a self-made businessman. This unique man has managed to build a real empire of restaurants from scratch and gained recognition not only in Russia but also worldwide. Arkady Novikov is more than just a successful entrepreneur; he is also a man with a big heart. He is always ready to help the needy and support charities. What I most admire about this person is that he didn’t let success go to his head: he has remained charismatic, humane, sincere, and honest. Whenever I follow him on social networks and listen to his interviews, I am always amazed by his charisma, poise, and subtle sense of humor. Arkady Novikov never exalts himself or sounds bombastic. Contrarily, he is a truly sincere and pleasant person, without any hint of arrogance or high-hat manners. He is a true professional who is totally dedicated to his work. Here’s how Caroline Taylor, general manager of Novikov Restaurant & Bar, describes Arkady: “Tireless, inspired, a perfectionist and challenging!”

      So, how did Arkady Novikov, who was once turned down for a job at McDonald’s, manage to build a culinary empire from scratch?

      Arkady Novikov was born on July 25, 1962, in Moscow. He came from an ordinary family: his father was a design engineer, and his mother was a kindergarten teacher. His childhood was rather challenging. When the boy was less than 6 years old, his parents divorced. He stayed with his mother in a small one-room apartment. To make ends meet, his mom had to work hard, and his grandmother helped to bring him up. As a child, he used to dream about a bike, but he never got one because there was not enough room for it. Surprisingly, Arkady had no plans to build a career in the restaurant industry, and he was never a big fan of cooking. As a child, he wanted to be a policeman and imagined himself riding a motorcycle like police officers.

      Curiously enough, Arkady didn’t find traditional school learning particularly engaging and didn’t like socializing much, but he read a lot.

      After graduating from high school, Novikov applied to the Moscow Automobile and Road Institute but didn’t ace his exams and wasn’t admitted. And as the saying goes, it was for the best. Then, on his mother’s advice, he went to culinary college, and that was a turning point in his life. He suddenly discovered his talent for cooking and totally immersed himself in the culinary arts, curious to learn all the tricks and mastery of the craft. Here’s what Novikov says about it:

      I entered a new world, where nobody really knew me, and I was able to establish myself the way I wanted to. So, I grasped everything on the fly: how to bake pies, how to roast meat, and how to cut quickly. Everything was so interesting, so unusual to me – knives, boards, meat grinders. I kept looking through books and dreamed of cooking something new.

      I believe that dreams come true for those who pursue them in spite of the obstacles.

      In order to grow professionally, Novikov decided to enroll in Plekhanov Russian Academy of Economics[1] in 2010. As a part-time student, he was able to successfully combine his work with studies. Novikov began his career as a cook at the Universitetskaya Hotel restaurant. However, the most significant event in his life was his role as a chef at Victoria Restaurant. After working there for a while, he decided to quit.

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