Маркетинг B2B - Маргарита Васильевна Акулич

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      IV Рынки B2B

      4.1 Отличие рынков B2B от рынков B2C. Размер рынка

      Отличие рынков B2B от рынков B2C

      Если говорить об отличиях рынков B2B от рынков B2C, они имеют место в ряде аспектов.

      Количество клиентов на B2B -рынках – меньшее. У них имеется тенденция к географической концентрации. Большая численность клиентов на рынках B2C обычно сопровождается их рассредоточенностью

      Операций на рынках B2B проводится больше. Они отличаются сложностью и высокой стоимостью.

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

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