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Beim Thema HR Brand geht es um das Markendesign und die Vermarktung von HR-Produkten und -Dienstleistungen sowie die der HR-Funktion. HR baut eine marke unter dem Dach der Corporate Brand auf – als eigenen Business Brand. Diesen positioniert und kommuniziert HR dann nach innen und au?en. Fur HR ist das HR Brand Management eine strategische Aufgabe des Personalressorts: Im Sinne eines Portfolio-Managements werden die einzelnen HR-Dienstleistungen und -Produkte – als Submarken – «orchestriert», priorisiert und entlang der Wertschopfungskette und den Unternehmenszielen gemanagt. Personalmanagement braucht eine klare Identitat und ein attraktives Profil, um eigene Konzepte, Ma?nahmen, Produkte und Erfolge wirkungsvoll und wirtschaftlich zu kommunizieren. Die Losung liegt in einem systematischen HR Brand Management. Auf dieser Basis kann ein erfolgreicher Dialog mit Fuhrungskraften, Mitarbeitern und potenziellen Bewerbern gefuhrt werden, der die Reputation und das Image von HR starkt. Die Marke «Personal» zahlt dabei stets auf das Konto der Unternehmensmarke ein, wie das «Employer Branding» auch. HR Brand muss kunftig als neue Disziplin gefuhrt werden, denn die Marketingorientierung von HR und seiner Produkte und Dienstleistungen sichert der Personalarbeit von Unternehmen intern – und extern – Bekanntheit, Vertrauen und Image. Hierin liegt der wesentliche Wertbeitrag von HR Brand. Marco Esser, Bereichsleiter «HR Business Management» bei der Commerzbank, und Bernhard Schelenz, Geschaftsfuhrer der «Personalkommunikation Schelenz», fuhren klar strukturiert, gut lesbar und mit hohem Praxisbezug in dieses aktuelle Thema ein: – Sie zeigen, wie man einen HR Brand aufbaut, managt und kommuniziert. – Sie prasentieren eine umfassende Fallstudie zur Implementierung eines «HR Brand» in der Commerzbank AG. «Erfolgsfaktor HR Brand» ist mit vielen praktischen Beispielen untermauert und richtet sich an Unternehmen unterschiedlicher Gro?e, vom Familienunternehmen bis zum Gro?unternehmen, an Personalmanager, Marketing- und Markenexperten, an Berater, Fuhrungskrafte und selbststandige Unternehmer sowie Geschaftsfuhrer und Kommunikationsverantwortliche.

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Fletcher and Gardner have created a comprehensive resource that will be of interest not only to those working in the field of finance, but also to those using numerical methods in other fields such as engineering, physics, and actuarial mathematics. By showing how to combine the high-level elegance, accessibility, and flexibility of Python, with the low-level computational efficiency of C++, in the context of interesting financial modeling problems, they have provided an implementation template which will be useful to others seeking to jointly optimize the use of computational and human resources. They document all the necessary technical details required in order to make external numerical libraries available from within Python, and they contribute a useful library of their own, which will significantly reduce the start-up costs involved in building financial models. This book is a must read for all those with a need to apply numerical methods in the valuation of financial claims. –David Louton, Professor of Finance, Bryant University This book is directed at both industry practitioners and students interested in designing a pricing and risk management framework for financial derivatives using the Python programming language. It is a practical book complete with working, tested code that guides the reader through the process of building a flexible, extensible pricing framework in Python. The pricing frameworks' loosely coupled fundamental components have been designed to facilitate the quick development of new models. Concrete applications to real-world pricing problems are also provided. Topics are introduced gradually, each building on the last. They include basic mathematical algorithms, common algorithms from numerical analysis, trade, market and event data model representations, lattice and simulation based pricing, and model development. The mathematics presented is kept simple and to the point. The book also provides a host of information on practical technical topics such as C++/Python hybrid development (embedding and extending) and techniques for integrating Python based programs with Microsoft Excel.

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Praise for The IABC Handbook of Organizational Communication «Looking to expand your professional abilities? Learn new skills? Or hone your area of expertise? This book delivers an amazing and practical study of our profession—and a guidebook for strategic communication best practices. The Handbook explores the many aspects of our profession with expert insights of the best of the best in communication.»—John Deveney, ABC, APR, president, Deveney Communication «Chalk up a win for Team IABC. Editor Tamara Gillis has assembled a winning lineup of the best communicators to compile this useful, readable Handbook. Not another how-to-do-it tactical manual, this volume draws from theory and global best practices to explain the strategic reasons behind modern communication. A must-read for anyone interested in understanding the communication profession and a useful desktop companion to the professional communicator's dictionary and style guide.»—William Briggs, IABC Fellow and director, School of Journalism and Mass Communications, San Jose State University «It is a real pleasure to read this latest version. It presents a sound, research-based foundation on communication—its importance to organizations, why the function must be strategic, and what it takes to get it right.»—John G. Clemons, ABC, APR, corporate director of community relations, Raytheon «All myths about organizational communicators being brainwashed, biased corporate journalists are out the window. This stellar compendium from dozens of authors, researchers, and editors of high professional stature is timely and forward-thinking. Communication students particularly will benefit from understanding the complex disciplines that intertwine and drive effective organizational communication.»—Barbara W. Puffer, ABC, president, Puffer Public Relations Strategies, and associate professor and course chair, Communications Studies and Professional Writing, University of Maryland University College

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Strategies for managing the real Generation Y A new generation of workers is forcing employers to rethink the workplace. Generation Y, or Millennials, bring new ideas, innovation, and energy as they enter the workforce AND their expectations and demands are unique. In Gen Y Now, top team leadership gurus Buddy Hobart and Herb Sendek explore all the myths about this up and coming generation and show you how Millennials can be your most creative, motivated, and loyal employees. This book goes from demographic research to concrete practice, explaining that Generation Y is more than we've been led to believe. They value authenticity, flexibility, and recognition. Using the strategies in Gen Y Now, you can hire and retain these demanding workers, and the payoffs could be huge. Keep up with current trends and technologies to move your organization into the future Attract the best young talent in preparation for the mass retirement of Baby Boomers and Gen X Understand how demographic trends impact the way your intergenerational teams think Inspire motivation in Millennial employees, reducing dissatisfaction and turnover costs There are 80 million Millennials, and they are transforming the modern workforce. Your organization stands to gain from Gen Y employee engagement—if you know how to achieve it. Gen Y Now contains the leadership strategies you need to manage and motivate the Millennial generation.

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The second edition of Benefits Management has been updated with current examples, further insights from experience and recent research. It shows how the enduring challenges achieving business value from information systems and technology projects can be addressed successfully. The approach, which is synthesized from best practices, sound theories and proven techniques from a range of management disciplines, is exemplified from the authors' extensive experience of working with a wide range of organizations. The book includes examples from a wide variety of projects including non-IT projects. The book is written in an accessible style, ideal for practicing managers, and includes check lists and templates for using the processes, tools and techniques and real-life case studies of their application and impacts. The book now also includes: International survey results that reinforce the importance of the topic, the key management issues and evidence of how the more successful organizations' practices are closely aligned with those described in the book. A Benefits Management Maturity diagnostic which enables organizations to understand the reasons for their current investment success levels and then how to increase them. Discussion of the role and contribution Project Management Offices (PMOs): how they can improve the delivery of value IT projects. Further practical advice and guidance on Program and Portfolio Management, including findings from the authors’ recent research in several large organizations.

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HANDBOOK of IMPROVING PERFORMANCE IN THE WORKPLACE Volume 2: Selecting and Implementing Performance Interventions In this groundbreaking volume, leading practitioners and scholars from around the world provide an authoritative review of the most up-to-date information available on performance interventions, all presented within a holistic framework that helps ensure the accomplishment of significant results. Addressing more than 30 performance interventions, with such varied topics as Incentive Systems, e-Learning, Succession Planning and Executive Coaching, this volume guides readers through the development of comprehensive performance improvement systems. Each chapter illustrates in practical terms how to select, plan, implement, and manage performance interventions, as well as how to evaluate their results. Through best practices research, comparative analysis, illustrative case studies from around the world, and editorial guidance on how to link together diverse interventions, the handbook is an important guide for achieving desired results in the workplace and beyond. Sponsored by International Society for Performance Improvement (ISPI), the Handbook of Improving Performance in the Workplace, three-volume reference, covers three main areas of interest including Instructional Design and Training Delivery, Selecting and Implementing Performance Interventions, and Measurement and Evaluation.

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Praise for VIRTUAL TEAM SUCCESS «There's no school for this yet, but when the first is established, Virtual Team Success: A Practical Guide for Working and Leading from a Distance will certainly be the core curriculum.» —JESSICA LIPNACK AND JEFFREY STAMPS, CEO and co-founders, NetAge «Virtual Team Success is a must have for anyone managing geographically-dispersed teams. DeRosa and Lepsinger bring experience and credentials to guide us all through the labyrinth of problems that so often derail virtual teams. As our global businesses become increasingly complex, I can't imagine a more timely or better resource.» —JAY MOLDENHAUER-SALAZAR, vice president, talent management, The Gap «For global teams that want to be top-performing, Virtual Team Success should be their team handbook. It's loaded with tools, checklists, models, and practical recommendations for working and leading from a distance. This is the kind of book virtual teams really need to be successful. I've been waiting for a book like this and look forward to recommending it as a resource that can help improve the performance of our teams!» —KATHLEEN MCGUIRE, manager organizational development, Bayer Healthcare HR Global Leadership Development «Virtual teams are intended to make optimal use of expertise spread across the world, but performance excellence is the exception and mediocrity the rule. After extensive and careful study of real teams, DeRosa and Lepsinger have captured essential information, principles of operation, and tools in a highly readable volume that can help thoughtful readers elevate the performance of the teams significantly. The practical focus, collection of techniques and tools, and „how to“ tips provide an essential foundation for anyone with virtual team responsibility. The organization of the book centered around challenges, differentiators, and lessons will facilitate finding answers to any problem the team faces. The RAMP model makes it easy to focus on what's important in enabling top performance.» —MIKE BEYERLEIN, professor, Organizational Leadership, Purdue University

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The Gender Communication Handbook This is the go-to comprehensive reference for understanding why and how women and men communicate the way they do. This guide is filled with expert advice, real-life case studies, self-assessments, experiential exercises, and action steps that help men and women transcend barriers and enhance their communication with the opposite sex. The Gender Communication Handbook provides trainers and human resource professionals with an accessible program enabling men and women to open the lines of communication so work gets done and productivity and profits soar. «This is great work—practical, research-based, and fun. If ever there was a strong ROI in time and money, working on gender communication is it.»—Julie O'Mara, past national president, American Society for Training and Development, and coauthor of the best-selling book, Managing Workforce 2000 «An invaluable resource to help understand underlying differences in communication styles so that work gets done, conflicts get resolved, and reciprocal respect prevails in the workplace. Highly readable and engaging.»—Rebecca Ritter, senior human resource business partner, Oracle Corporation «Just what every man and woman needs to learn for the rules of engagement with the opposite sex. Very appropriate and timely for today's workplace.»—Michelle Haines, technical customer management/web analyst, Seagate Technologies «This guide is a nuts-and-bolts approach to enhancing workplace communication between the sexes. It addresses the chronic problems men and women encounter every day.»—Geoff Simpson, vice president and manager, Standard Steam Trust LLC

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For more than a decade, emerging markets have proved one of the most exciting areas of investment, but the sector has not been without its dangers. Private and professional investors alike have continuously been attracted by the promise of riches on offer from countries such as China, India, Brazil and Russia but, as often as not, have been left with their fingers burnt. Investing in Emerging Markets: The BRIC Economies and Beyond tempers the undoubted causes for emerging market optimism with a healthy dose of reality, illustrating how for every argument in favour of investing in the sector there are one or more reasons to tread very carefully indeed. In the wake of the credit crunch and ensuing market turmoil, it also analyses where the emerging markets now fit within the global investment landscape. With the economies of the US, Europe and Japan hit by an economic crisis very much of their own making, has the credibility gap between developed and developing markets narrowed? Has the playing field become more level? Investing in Emerging Markets: The BRIC Economies and Beyond offers a fresh, clear-eyed and objective look at an area that can only grow in importance over the next decade. It balances a realistic appraisal of the opportunities on offer from the emerging markets with a pragmatic assessment of the potential pitfalls facing investors, in the process providing an accessible introduction to newcomers and more experienced investors with a valuable and compact point of reference.

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Praise for Learning in 3D «Learning is the key to our future and powerful learning will result from immersive, interactive, and creative 3D designs. Tony O'Driscoll and Karl Kapp have written a disruptive book about a disruptive technology that we all need to explore. This is a must read!» —Elliott Masie, chair, The LearningCONSORTIUM «Karl Kapp and Tony O'Driscoll are, amazingly, both the best theorists and practitioners in using virtual worlds in every type of educational venue. Many will love their vision, but I am more hooked on their practicality and hand-holding.»—Clark Aldrich, author, Learning Online with Games, Simulations, and Virtual Worlds: Strategies for Online Instruction «Kapp and O'Driscoll nailed it. The right balance of case studies, theories and practical advice for any organization pursing the use of virtual worlds for learning. If you are interested in virtual worlds for learning and collaboration, this book is for you.» —David A. Manning, managing partner, Performance Development Group «The big contribution of Learning in 3D is that it provides research informed guidance and practical tips and techniques for using 3D virtual environments to achieve real business results…the case studies are outstanding.» —Lisa Clune, president, Kaplan EduNeering «As the world makes its way through a period of significant change, Learning in 3D couldn't come at a better time. Today, organizations and individuals are being challenged to make the most of learning collaboratively. This book stimulates our thinking on how to maximize the impact of technology, while providing a practical blueprint—with 'revolutionary' examples—of how to bring a new dimension to learning.» —John Malitoris, regional managing director, Duke Corporate Education «Tony O'Driscoll and Karl Kapp remind us that learning is the fourth dimension—and the one that really counts in collaboration. A must-read for the future of learning in environments virtual and otherwise.» —Cathy Davidson, Ruth F. DeVarney Professor of English at Duke University and co-director HASTAC/MacArthur Foundation Digital Media and Learning Competition.

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