LITMIR.BIZ

Геореклама позволяет офлайн-бизнесу стать заметным на локальном уровне и быстро привлечь целевых клиентов. О том, как работает геореклама и почему она в несколько раз эффективней рекламы на поиске, мы поговорим с коммерческим директором ДубльГИС Кириллом Кукарцевым.

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Raising a Business is aimed at women who have recently started, or are planning to start, a business. It is designed to teach women how they can successfully prepare their business for, and manage, growth. It outlines the key areas that business owners need to look at to create a profitable, sustainable and successful business. The author, Sonia Williams, interviewed several successful Australian businesswomen, who share their strategies, tips and advice for growing a business.

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The ultimate reference on compensation for small business owners Beyond 401(k)s for Small Business Owners presents strategies for reducing taxes, planning for your retirement, and rewarding high-performing employees. Expert advice from attorney and CPA Jean Sifleet will help small business owners maximize their own rewards and create an environment in which employees know that their hard work will mean a better future for themselves. In clear, simple language this book helps you figure out what kind of plan you can afford, what your employees want, and what to do. Important tax and insurance issues are covered in detail and step-by-step guidance lets you design a compensation strategy that works for both you and your employees. Case studies, sample plans, and helpful references make this book your one-stop source for complete coverage of alternatives, from cash bonus programs to employee stock option plans (ESOPs) and everything in between. With Beyond 401(k)s for Small Business Owners you'll have all the tools you need to: * Maximize owner benefits, reduce taxes, and enhance your retirement income * Use creative compensation to motivate your employees * Understand qualified and nonqualified plans * Address the unique issues of family businesses * Get the best deal on insurance and benefits for your company * Avoid expensive pitfalls * Measure your progress and keep your plan on track

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Praise for Everything I Know About Business I Learned from My Mama «Not your typical success book by any means. It's laugh-out-loud funny, full of great stories and outstanding business ideas, and has real heart. This is one I would spend my money on!» –Larry Winget, New York Times bestselling author of It's Called Work for a Reason! and star of the A&E hit reality series Big Spender «Every now and then I find a book that is so inspiring I immediately start making a list of all the people I know who must have a copy. Everything I Know About Business I Learned from My Mama is one of those books.» –Dan Miller, author of 48 Days to the Work You Love «This book is a great combination: both entertaining and educational. You'll get some terrific ideas and insights and have so much fun in the process, you might not even realize you're learning. I recommend it.» –Mark Sanborn, author of The Fred Factor «This is one of those rare books that works on every level. Knox is an absolute pleasure to read, his stories are joyfully engaging, and there's a business lesson on every page. I enthusiastically recommend that you get this book immediately. Like me, you won't put it down until you've reached the last page. Hey, Tim, write another one soon!» –Joe Calloway, author of Work Like You're Showing Off! «Think of this book as Jeff Foxworthy meets Donald Trump. You get all of The Donald's wisdom dished up in some of the most hilarious business adventures ever described. Only Tim would learn a major business lesson from having his daddy try to electrocute him. If it ain't fun, don't do it. By that advice, you should read this book. It's an entrepreneur's gold mine nestled in a silly foam container.» –Jerry Newman, author of My Secret Life on the McJob

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Provides a practical, 10-step process for managing the human aspect of an M&A M&A activity is higher than ever with acquisitions becoming an important part of every company's growth strategy. The industries heavily engaging in this activity are high-tech, emerging technologies, and utilities. The M&A Transition Guide is written for executives, managers, and HR professionals involved with any transaction that moves employees from one company to another. Poor workforce integration is a main cause for M&A failures and this book helps managers make the M&A transition a more positive one by providing a plan of action for the integration that focuses on ten critical steps. These steps encompass the entire M&A process from due diligence to employee retention strategies.

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Real world anecdotes and step-by-step strategies to build and sell a successful business Half of the roughly one million businesses that start up every year fail because of insufficient financing, poor management, or lack of basic entrepreneurial skills. Based on his own experience as well as those of the many other successful business owners interviewed for this book, Joe John Duran explains how to overcome these obstacles. This reader-friendly book offers easy-to-follow advice, including 20 vital secrets that will help business owners avoid the most common mistakes, grow their businesses successfully, and then sell them at the highest price possible. Joe John Duran (Santa Monica, CA) built a national investment firm with billions under management and thousands of clients. Within 10 years of creating it, he sold it to General Electric for tens of millions of dollars. He is a chartered financial analyst, CEO of Alchemy Capital, Chairman of Finance of the Santa Monica Bay Young Presidents Organization (YPO), and a member of the Association of Investment Management Research (AIMR) and the Los Angeles Society of Financial Analysts (LASFA).

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Что такое «вкусные» домены, зачем они нужны и как они могут помочь бизнесу? Наш гость, известный доменный брокер Павел Гросс-Днепров, раскроет секреты подбора доменного имени для любого интернет-проекта.

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Чем отличается продающий контент веб-сайтов от их мобильных версий? Какой контент хорошо работает на лендингах? Какие инструменты контент-маркетинга повышают конверсию в почтовых рассылках и других маркетинговых каналах? Об этих и многих других вопросах мы поговорим сегодня с Денисом Савельевым.

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Контекстную рекламу называют единственным «белым» способом быстро встать на первое место в выдаче поисковых систем. Действительно, не нужно долго ждать результата – первые звонки от клиентов могут поступить уже через несколько минут после запуска рекламной кампании. Однако для новичков есть большой риск неправильно настроить «контекст» и «слить» бюджет впустую. Поэтому сегодня мы поговорим о том, как правильно писать объявления и настраивать таргетинги, управлять ставками и анализировать трафик, оптимизировать сниппеты и подбирать лендинги. В этих и многих других вопросах нам поможет разобраться генеральный директор агентства ISEE Marketing Алексей Иванов.

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Клиентами платформы Tiu.ru является более 800 тыс. российских компаний. Совокупно на площадке представлено более 20 млн товаров и услуг. Сегодня мы поговорим с Евгением Ивановым, руководителем Tiu.ru, о том, как начинающему интернет-предпринимателю с минимальными вложениями представить свои товары на маркетплейсе и привлечь целевую аудиторию.

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