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In good markets or bad, reverse mergers play a key role for companies that want to avoid the IPO route for going public. Since the successful first edition of Reverse Mergers was published in 2006, the economic and regulatory landscape has changed. Executives, owners, lawyers, accountants, professional investors, regulators, and others need to know what those changes mean for reverse mergers. Reverse-merger expert David Feldman gives an overview of the most important changes since the previous edition was published: new SEC regulations, the changing nature of SPACs (Special-Purpose Acquisition Company), and the emergence of new instruments called WRASPs (WestPark Alternative Senior Exchange Process). The book includes a new chapter on China, and the “Experts Speak” chapter features all new interviewees. David Feldman is one of the country’s leading experts on reverse mergers, self-filings, and other alternatives to IPOs. His firm has guided hundreds of companies on going public, advising them on structure and mechanics, financing, due diligence, regulatory issues, and more.

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A comprehensive guide to the world of mergers and acquisitions Why do so many M&A transactions fail? And what drives the success of those deals that are consummated? Robert Bruner explains that M&A can be understood as a response by managers to forces of turbulence in their environment. Despite the material failure rates of mergers and acquisitions, those pulling the trigger on key strategic decisions can make them work if they spend great care and rigor in the development of their M&A deals. By addressing the key factors of M&A success and failure, Applied Mergers and Acquisitions can help readers do this. Written by one of the foremost thinkers and educators in the field, this invaluable resource teaches readers the art and science of M&A valuation, deal negotiation, and bargaining, and provides a framework for considering tradeoffs in an effort to optimize the value of any M&A deal.

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Anyone Can Do It chronicles the start and evolution of a successful business dream. Beginning with the Hashemi siblings' first conversations (when the seed of the idea was planted) it follows the progress of Coffee Republic from business plan to the present day. Coffee Republic is now worth around £50m with 90 outlets around the UK. This is a start-up business book for real people. Sahar and Bobby take the reader step by step through every aspect of starting and growing a business from asking 'why?' and writing the plan to hiring staff and letting go. The book is illustrated throughout with inspirational anecdotes from their own experience. It is a very personal story of dreaming, acting and succeeding offering a myriad of lessons for aspiring entrepreneurs and blowing apart the myth that only 'special' people start successful businesses.

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Build-A-Bear Workshop® is one of the most successful retailing concepts in recent history. Starting with just one location in 1997, the company now operates more than 200 stores worldwide. Leading the way is Maxine Clark, the company's founder, Chairman, and Chief Executive Bear. Clark is widely recognized as one of the nation's leading and most creative entrepreneurs. In The Bear Necessities of Business, she reveals how she built this amazing global business from the ground up, while arming you with the tools you need to start, run, and market your own company in today's tough competitive environment. While primarily drawing on real-life experiences from Build-A-Bear Workshop®, Clark also offers wisdom gained throughout her entire thirty-plus-year career, including lessons and examples from some of the other great companies that do so much right. Straightforward and accessible, The Bear Necessities of Business is divided into seven parts, each built around an essential element that will allow you to stand apart from the crowd. The short, accessible chapters show you everything you need to: Get your business started Become a great boss Connect with your customers Add value to the overall experience Effectively market your company Plan for future growth Give back to your customers, employees, and community Best of all, these principles can be applied to any industry and are proven to work whether your target audience is children, teenagers, baby boomers, seniors, or any age in-between. Whether you're looking to start a new business, improve an existing one, be a better manager, or hire the best employees, The Bear Necessities of Business contains the insights and information you need to succeed. Even if you work for some-one else and have no plans to strike out on your own, you'll still benefit from the advice found in this book. After all, the best employees—and those who consistently rise to the top—are those who think like entrepreneurs!

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A twenty-first-century update to the modern business classic . . . For more than fifteen years, this handy guide has provided entrepreneurs and small business owners with a simple, step-by-step plan for buying or selling a business-without their own special team of lawyers and accountants. Written by leading business attorney Robert Klueger, this up-to-date guide now includes everything you need to know about recent tax law changes, as well as an entirely new chapter on limited liability companies. It answers all your critical questions, covering everything from the valuation of a business through the negotiation stages to closing the deal. Packed with the kind of real-world guidance you can only get from a professional, Buying & Selling a Business, Second Edition shows you how to: * Choose a business that's right for you * Evaluate the business, determine why the seller is selling, analyze the seller's operations, and analyze balance sheets, income statements, and cash flow * Negotiate effectively-including negotiating for price, timing, stock and asset agreements, noncompetitive agreements, and more * Buy a franchise-key considerations that make a franchise different * Ensure a hassle-free closing with no surprises

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Don't get down, get started instead-with Fresh Start Bankruptcy Well over a million Americans suffer the trauma of bankruptcy every year. But many don't know that bankruptcy may be the ideal opportunity to rein in their out-of-control finances, get back on their feet, and start over anew. Fresh Start Bankruptcy is a friendly and non-intimidating guide that walks you step by step through the filing process and provides the sympathetic, expert advice you need to survive the ordeal. Attorneys Deborah Herman and Robin Bodiford provide the informed perspective that makes tough decisions simple. They'll help you decide whether you should retain legal counsel or move forward on your own. And if you do decide to go it alone, you'll find all the professional advice you need to make the process as quick and painless as possible. You'll learn which chapter to file and how to do it, how to protect your assets and deal with creditors, how to repair your credit, and how to navigate bankruptcy court. Personal anecdotes included in the book prove that people of all walks of life have gone through the process and come out stronger than before– and you can too! So, no matter how your financial troubles came about, stop worrying and start over with the positive outlook and thoughtful guidance you'll find only in Fresh Start Bankruptcy.

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A new, revised edition of the classic guide for entrepreneurs For more than a decade, The Entrepreneur and Small Business Problem Solver has been the go-to resource for budding entrepreneurs and small business owners alike. Now in its Third Edition, this classic has been revised and updated to meet the needs of the modern reader in today's fast-paced business environment. Covering everything from getting a start-up loan to introducing a new product, this comprehensive guide shows you how to deal with the common problems every small business faces-without hiring expensive outside help. This handy guide is packed with the kind of essential, down-to-earth advice everyone running a small business needs-whether you need help with your business plan or collecting a small debt. This new Third Edition features new information on tax law changes, technological advances, and changes in government services, and includes an entirely new chapter on Internet marketing and e-commerce. Focused on practicality, the book also features downloadable, chapter-ending worksheets that will help you retain what you learned and implement it correctly. A truly unique source for sound business guidance, The Entrepreneur and Small Business Problem Solver, Third Edition is an invaluable reference that every business owner needs. Inside, you'll find world-class guidance on these topics and more: How and where to find start-up capital Insuring your business Extending credit and collecting debts Financial record-keeping Carrying out marketing research Pricing products and services Marketing and advertising your business Doing business and marketing online Recruiting and managing employees Protecting your business and avoiding rip-offs

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Существует миф, что продажа ширпотреб-товаров не требует тонкой настройки таргетингов, будто «такие товары нужны всем». Однако на деле непонимание портрета своей аудитории и отсутствие точного прицела приводит к бездарному «сливанию» бюджета. Сегодня мы поговорим о том, как эффективно продавать через myTarget (Таргет@Mail.ru) – сервис автоматизированного размещения таргетированной рекламы на крупнейших площадках Рунета.

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Контекстная реклама считается одним из самых быстрых способов получить целевых посетителей на свой сайт. Сегодня мы поговорим о том, как эффективно настроить рекламную кампанию в Google AdWords и избежать основных ошибок, с Максимом Уваровым и Владимиром Ковтуном из K50.ru.

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Как смотивировать довольного клиента рассказать о своей покупке друзьям? О том, можно ли автоматизировать сарафанное радио, как получить дополнительные выгоды с привлеченного клиента, и о многих других насущных вопросах мы поговорим с Ильей Айзеном, Flocktory.ru.

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